Our way of working.
Our unique studio approach to branding, design and collaboration is based in MG Taylor™ Methodology, which has evolved over the last 40 years. This method allows for a full scan of an organisation, collaborative decision making and creating conditions for the best solutions to emerge.
Customised workshops, designed with and for our clients, follow a series of learning, design and implementation. We work in a series of sharp intensive workshops, feedback loops and iterations in environments (both physical and virtual) designed for optimised focus, creativity and emergence.
Design Principles
-
"If you can't have fun with the problem you will never solve it!" - Albert Einstein
-
We believe in understanding the story of an organisation, it's purpose, it's goals and it's vision. This includes the story of how it came to be, the current challenges and what it aspires to become.
-
We embrace complexity. It is important to understand the complexity of the system, the fast changing external environment and the needs of team members to be able to respond to variety.
-
Creativity is the process of eliminating options. We apply an open and emergent feedback process where we explore possible options with the organisation and contributors.
-
We make decisions by design by understanding the system, it's complexities and allowing for feedback. Our thorough process allows for a clear solution to emerge.
-
We believe in creating a clear path forward for the organisation to implement the new identity and for each team member to understand their role in the implementation.